Case Study #5

Product Launch - Brand Marketing & Content Creation

Need:

Launch a new forklift product to End-customers and Dealer Distributors

Solution:

Integrated Product Launch Messaging

Create integrated campaign around Key Voice of Customer product features/benefits

Result:

Identified VOC F/B aligned with corporate themes of Smart, Strong, Safe

 

  • Developed content and promoted consistent themes in collateral, print, digital, web site materials, press releases, training videos, trade shows and dealer introduction event
  • Dealers offered Pre & Post-launch sales incentives to drive purchase
  • Sales personnel offered post-launch sales incentive program
  • Campaign generated an increase in sales of 4% over goal

Interested in exectuing fully integrated brand marketing with targeted content?