Needs
Solutions
Increase Customer Revenue
- Identify means of determining Customer Value
- Determine purchase pathways and trends among high value customers
- Use pathways to develop marketing messages that drive increased customer revenue
- Develop objective-based Lifetime Value (LTV) customer scoring model
Increase Sales Prospect Pipeline and Drive Demand Generation
- Develop product personas based on existing customers
- Use 3rd-party data (i.e. NAICS) to develop/expand prospect databas
- Model prospects according to product personas
- Develop marketing messages/media targeting modeled prospectsDevelop marketing messages associated to product upsell
Determine Market Capacity and Sales Potential
- Consolidated product personas with third-party data
- Identify potential prospect quantity within designated market area
- Rank order prospect targets based on business strengths / criteria
- Quantify “high, medium and low” value prospects
- Develop marketing messages/media according to prospect value
Align Cross-functional Business Units for Planning
- Confirm (global) business unit/departmental goals
- Consolidate data components for alignment
- Develop on-going reporting process tracking success against goals
Increase Effectiveness of Marketing Across Media Outlets
- Establish unifying message / theme for specified period (year, month, etc.)
- Incorporate message variations into marketing media
- Establish media performance metrics (clicks, views, leads, sales, etc.)
- Track media results over time to determine marketing ROI